Purchase photos

La Crosse woman completes beef training


Special to The Hays Daily News

Special to The Hays Daily News

La CROSSE -- Brittany Howell, a cow/calf, dairy and feedlot operator from La Crosse, completed orientation for service on the Beef Promotion Operating Committee after being unanimously elected to the position by the members of the Cattlemen's Beef Board at the 2014 Cattle Industry Convention in February in Nashville.

The mission of the Cattlemen's Beef Board is to build demand for beef through promotion, research and information programs of the national Beef Checkoff Program, including the multifaceted "Beef. It's What's for Dinner" campaign. The 20-member Beef Promotion Operating Committee decides which beef checkoff programs will be funded at the national level, coordinates state and national checkoff programs, and approves contracts with industry governed organizations to implement programs, as provided by law.

Howell, who joined the full committee for a two-day orientation and first official meeting of the year March 19 and 20 in Denver, teaches courses in cow-calf, feedlot and dairy production as an associate professor of animal science at Fort Hays State University. She was nominated to the Beef Board by the Kansas Livestock Association, Kansas Cattlemen's Association, Kansas Dairy Association and the Kansas Farm Bureau. Brittany is a member of the Kansas Livestock Association, Kansas Farm Bureau, Kansas Beef Council, National Cattlemen's Beef Association and several teaching organizations. At the university, she is an advisor and national officer for the Block and Bridle Club and serves on various university committees.

The Beef Promotion Operating Committee was created by the Beef Promotion Research Act to help coordinate state and national Beef Checkoff Programs. The committee includes 10 members of the Cattlemen's Beef Board, among them the board's three officers and seven others elected directly by Beef Board members.

Besides Howell, CBB members elected to the 2014 Operating Committee include: Chairman Kim Brackett; Vice Chairman Jimmy Maxey; Secretary/Treasurer Anne Anderson; Marty Andersen, Wisconsin; Sarah Childs, Florida; Dave Edmiston, Texas; Linda Gilbert, South Dakota; Ted Greidanus, California; and Hank Maxey, Virginia.

The other 10 members of the committee are representatives of state beef councils, including the chairman and vice chairman of the Federation of State Beef Councils and eight other members elected by state beef councils. Those representatives include Federation Chairman Cevin Jones, Idaho; Austin Brown III, Texas; J. Clay Burtrum, Oklahoma; Dawn Caldwell, Nebraska; Terri Carstensen, Iowa; Jerry Effertz, North Dakota; Steve Hanson, Nebraska; Jennifer Houston, Tennessee; Scott McGregor, Iowa; and Irv Petsch, Wyoming.

For more information about the Beef Checkoff Program, visit www.MyBeefCheckoff.com.